Overview

Founded in 1982, Nashimoto & Associates has grown to be highly respected and recognized as one of the top Hawaii-based Japanese advertising, marketing, and public relations firm in Hawaii. Nashimoto & Associates specializes in luxury retail, visitor attractions, food and beverage, hotel, and publishing for multi-national clients with the experience, expertise, and ability to help our clients business grow, achieve their business goals, increase their high-end global presence and enhance their brand reputation by providing fully bilingual and cross-cultural capabilities. In addition to the Japanese visitor market, Nashimoto & Associates also has highly developed expertise for the Hawaii local resident and westbound visitor market. Our commitment and contribution of more than 30 years to the Hawaii local community has helped us develop a client base comprised of numerous Hawaii-based corporations and organizations. Masako Nashimoto, founder of Nashimoto & Associates, received the Governor’s Award for Exemplary Service to the Retail Industry in 2006.

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We know that finding the right agency to represent you is a choice not to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.

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FOUNDER

Masako "Nashi" Nashimoto Luttrell

An award-winning businesswoman and award-winning watercolor artist, Masako "Nashi" Nashimoto Luttrell has dedicated a lifetime to advancing the art and science of Public Relations. She has pioneered Public Relations methodologies in Hawaii and throughout the pacific region for over 40 years.

She founded Nashimoto & Associates in 1982 after working for International Public Relations Co., one of the oldest and largest PR firms in Japan, and J. Walter Thompson, where she served as director of one of the largest U.S. based advertising agencies in the East.

Nashi is also highly recognized by various community organizations in Hawaii. She is the first Japanese Vice Chairman of the Visitor Aloha Society of Hawaii (VASH), a leading non-profit organization in the State of Hawaii. Their mission is to share Aloha with visitors from all over the world who have been victims of a crime or other adversities and to provide follow-up assistance and support to create a positive memory of their stay in our islands. In addition, Nashi is one of the two founders and Vice President of Hawaii Senior Life Enrichment Association (HISLEA), an NPO approved by the State of Hawaii whose objective is to spiritually and physically enrich lives to promote and encourage an active life for seniors from Japan who visit and stay in Hawaii and interact with active local seniors residing in Hawaii.

Creative Japanese Advertising Capabilities

• Institute of Human Services

• Conceptualization

• Graphic Design

• Layout & Typesetting

• Japanese Copy Writing

• Final Production

Bi-lingual PR Specialist (Japanese & English)

Yumiko Tamura-Loose

News Release and Fact Sheet translation & transliteration (creatively translated to meet media needs) for dispatch to media in Hawaii and Asia.

Endeavor to create editorial exposure, fully utilizing our existing strong relationship with media in Hawaii and Asia through Hawaii visitor guidebooks, website, television and radio exposure in Hawaii and Asia within media that feature Hawaii as a travel destination. N&A will create coverage in Asia fashion & lifestyle magazines, travel guidebooks, etc.

Multi-language (Japanese & English) social media services and strategies to create online community awareness that compels customers to visit, follow & share information about your brand. Traditional PR tactics and strategies are not enough. Public relations is not just about "pitching" editorial content to media and pushing out news releases. It is about online community building, generating conversations, increasing awareness and posting content to create engaging dialog that entice followers, fans and customers to visit and share their “Visitor Experience” with their online friends and family.

Using the leading social media applications and initiatives to enable your company to expand its reach to customers, grow their friend list, create followers online, get better insight & understanding about their brand awareness online, raise their online status, increase their reputation and keep them in the forefront of their customers.

The service includes creation of multi-language status updates, tweets and blogs, as well as guidance and assistance in crafting status updates, tweets, blogs, posts, profiles and in generating and posting appropriate content on major social sites, including Facebook®, Twitter®, Instagram® and Youtube® to name just a few. By leveraging social media more effectively, our clients are better able to extend the reach of their websites, improve site performance on search engines, and engage prospective customers online via popular social media communities.

N&A social media service in multi-languages provide international and culturally sensitive depth, especially for clients seeking to strengthen their brand awareness online and expand their reach into Japan, Asia, Europe and U.S. social media markets. Specializing in growing your online community, N&A’s social media service delivers seamless language integration, faster rollout and flexibility to quickly adapt to trends, especially in the quick-paced online social media and e-commerce environment.